principle of Jewelry packaging design
Yif
Yadao
2014-12-15 17:52:26
principle of Jewelry packaging design
Packaging is the product by the manufacturer to market an important part of the process of circulation, is effective competition in the market
Means, its superior ability to crack the product recognized by consumers, stimulate buying behavior plays a key role. Successful packaging for jewelry considerably enhance the quality and overall sense of jewelry, reflecting the corporate culture. From development to packaging design, the form gradually simplified technological content continues to increase, along with updated design concepts and rich materials, packaging style will become increasingly diverse.
Jewelry packing including jewelry display (like acrylic display, jewelry display set,jewelry tray,necklace stand , Jewelry case & roll, jewelry single stand and so on)...Jewelry packing(like Velvet pouch,shopping bag/Paper bag) and jewelry box (like wooden box,paper box,velvet box,leatherette box).
Change the current status of jewelry packaging design must rely on the power of aesthetic jewelry packaging design to solve the problem is not just the shape, color, etc., but also to solve the structure, materials, cost, technology and other issues. Therefore, the study of jewelry product with its own characteristics, market trends, consumer demand for packaging design success is important.
Jewelry packaging design should be based products, combined with the characteristics of the product itself, according to the volume of jewelry, Shape, material, style, quality, style, content and other factors to determine the form of packaging, shape jewelry brand personality and temperament, fully embodies the attributes of the product. Jewelry packaging design should be guided by the market, before the design concept, market research necessary to fully understand the state of the market, understand the dynamics of the market. Get feedback from the market the most fresh design, a reasonable position to avoid the blind pursuit of personal taste designer style and personal touch with the market caused.
Jewelry packaging design should be consumer-centric, designers should take full account of the needs of different consumer groups, pondering the neck off of psychology, on the basis of market research, targeted design. Packaging style and emotional expression ages subject to the target groups, the level of aesthetic taste, so its resonance. With younger jewelery consumption trends and fashion, jewelry
Packaging will be towards the direction of diversification. With the jewelery market matures, the demand for jewelry packaging is also expanding. While in the initial state of the industry, but they were all in the development of the face to get rid of the lag fundamentally requires insiders to give adequate attention.
